Effective Date: May 14, 2026
Last Updated: May 14, 2026
Introduction
Welcome to StopTech® (https://stoptechco.com/). At StopTech, we are committed to protecting your privacy and ensuring the security of your personal information. As a leading performance brake brand delivering precision engineering and superior stopping power through our comprehensive lineup of brakes, rotors, calipers, brake pads, brake lines, and complete big brake kits, we understand that trust is as important as the quality of our products.
This Privacy Policy explains how StopTech collects, uses, discloses, and safeguards your information when you visit our website, purchase our products, or interact with our services. We recognize that privacy is a fundamental right, and we are dedicated to maintaining transparency about our data practices. By accessing or using stoptechco.com, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this policy, please discontinue use of our website immediately.
StopTech operates in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for users in the European Economic Area. We encourage you to read this policy carefully to understand how your information is handled throughout your experience with our brand.
What Information We Collect
StopTech collects various types of information to provide you with the best possible service, improve our products, and fulfill your orders efficiently. The information we collect falls into several categories:
Personal Identification Information: When you create an account, place an order, or contact our customer support team at support@stoptechco.com or +1 800-758-3004, we may collect your name, email address, phone number, shipping address, billing address, and payment information. This information is essential for processing your orders of StopTech ST-40 calipers, Sport Slotted rotors, brake pads, or any other products from our catalog.
Vehicle Information: To help you find the perfect StopTech brake system for your specific vehicle through our Vehicle Fitment tool, we may collect details about your car, truck, or SUV, including make, model, year, and current brake configuration. This ensures that whether you’re looking for a complete big brake kit like the 950.61001 series or individual components such as stainless steel brake lines, you receive parts that are precisely matched to your vehicle’s specifications.
Technical and Usage Data: Our servers automatically collect certain information when you visit stoptechco.com, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, access times, and other diagnostic data. This helps us understand how visitors navigate our site, which products like the ST-60 hardware kit or AeroRotor systems generate the most interest, and how we can improve user experience.
Communication Records: When you contact us via email, phone, or through our website’s contact forms, we retain records of your communications to provide better customer service, resolve technical questions about products like our forged aluminum performance brake calipers, and improve our support processes.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience, remember your preferences, analyze site traffic, and deliver targeted content. These technologies help us understand which sections of our site—whether it’s our blog articles, product categories like Brake Rotors or Brake Pads, or our educational content about balanced brake upgrades—receive the most engagement.
Survey and Review Information: If you participate in customer surveys, submit product reviews for items like the StopTech Street Performance Ceramic Brake Pads, or provide feedback about your experience with our products, we collect and may publish this information to help other customers make informed decisions.
Use of Information
StopTech uses the collected information for multiple legitimate business purposes that directly benefit our customers and improve our services:
Order Processing and Fulfillment: Your personal and payment information enables us to process orders, arrange shipping from our facility at 1805 S Wilmington Ave, Compton, CA 90220, confirm delivery of products like complete big brake kits or individual rotor hardware kits, and handle returns or exchanges according to our policies.
Customer Service and Support: We use your contact information to respond to inquiries about product specifications, installation guidance for complex systems like the ST-40 Big Brake Kit with 6-piston front calipers, technical support for cryo-treated rotors, and general questions about our 25-year legacy of engineering excellence since 1999.
Product Recommendations: Based on your vehicle information and browsing history, we provide personalized recommendations to help you find the right components, whether you need Sport Slotted 1-Piece Rotors for spirited street driving or our Select Sport Drilled and Slotted rotors for enhanced heat evacuation in performance applications.
Website Improvement: Usage data helps us optimize site navigation, improve our Vehicle Fitment finder, enhance product descriptions for items across our catalog from brake pads to stainless steel braided brake lines, and create a more intuitive shopping experience.
Marketing Communications: With your consent, we send promotional emails featuring new product launches, special offers on popular items like our low-dust ceramic brake pads, educational content about balanced brake upgrades, and exclusive deals for loyal customers. You can opt out of marketing communications at any time.
Safety and Fraud Prevention: We analyze transaction patterns and user behavior to detect and prevent fraudulent activities, protect our customers from identity theft, and maintain the security of our payment processing systems.
Legal Compliance: We use and retain information as necessary to comply with applicable laws, respond to legal requests, enforce our Terms & Conditions, and protect the rights, property, and safety of StopTech, our customers, and the public.
Research and Development: Aggregated and anonymized data helps our engineering team understand real-world performance trends, identify opportunities for product improvements like enhanced thermal stability or reduced unsprung weight, and develop future innovations in brake technology.
Third-Party Disclosure
StopTech values your privacy and does not sell your personal information to third parties. However, we do share information with select partners under specific circumstances to operate our business effectively:
Service Providers: We engage trusted third-party companies to perform functions on our behalf, including payment processing, order fulfillment, shipping carriers, email service providers, website hosting, data analysis, and customer service support. These providers have access only to the information necessary to perform their specific functions and are contractually obligated to maintain confidentiality and security.
Business Partners: Information may be shared with authorized retailers, distributors, and installation shops that carry StopTech products, enabling them to provide you with local service, professional installation of big brake kits, and technical expertise for complex upgrades involving multi-piston calipers and two-piece AeroRotors.
Analytics Providers: We work with analytics companies to better understand website traffic patterns, user behavior, conversion rates on product pages, and the effectiveness of our marketing campaigns for products ranging from entry-level brake pads to premium ST-60 caliper systems.
Legal Requirements: We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, investigate fraud, respond to legal processes, or ensure user safety.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity, provided they agree to honor this Privacy Policy and applicable privacy laws.
Affiliate Platforms: When you click links to check prices on Amazon or other retail partners for StopTech products, those platforms may collect information according to their own privacy policies, which we encourage you to review.
We require all third parties to respect the security of your data, treat it in accordance with applicable laws, and use it only for the specific purposes for which it was shared.
Cookie Usage
StopTech uses cookies and similar tracking technologies to enhance your browsing experience and gather information about usage patterns on stoptechco.com. Cookies are small text files stored on your device that help websites remember your preferences and improve functionality.
Essential Cookies: These cookies are necessary for basic website operations, including maintaining your shopping cart when you add products like the StopTech Rotor Hardware Kit or ST-60 Caliper Hardware Kit, remembering your login status, and ensuring secure transactions during checkout.
Performance Cookies: We use these to collect anonymous information about how visitors use our site, which pages are most popular, how long users spend reading about our patented 2-piece AeroRotor technology, and where navigation issues occur. This data helps us optimize site performance and user experience.
Functionality Cookies: These remember your choices, such as your vehicle information entered in our Vehicle Fitment tool, preferred language settings, and customization preferences, so you don’t have to re-enter this information on subsequent visits.
Targeting/Advertising Cookies: With your consent, we use cookies to deliver relevant advertisements about StopTech products across the internet, track the effectiveness of our marketing campaigns for items like forged brake calipers or complete brake kits, and limit the number of times you see the same advertisement.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of our website, such as the shopping cart or Vehicle Fitment finder. For detailed information about managing cookies, please consult your browser’s help documentation.
External Links
The StopTech website contains links to external sites, including our retail partners like Tire Rack, Amazon Automotive, Summit Racing, and various local performance shops that carry our products. We may also link to educational resources, automotive forums discussing brake upgrades, and technical specifications from component manufacturers.
Please be aware that StopTech is not responsible for the privacy practices or content of these external websites. When you click a link to check prices on Amazon for our Street Performance Ceramic Brake Pads or visit a forum discussing ST-40 Big Brake Kit installations, you leave our site and become subject to the privacy policies of those third-party platforms.
We encourage you to read the privacy statements of every website you visit that collects personal information. While we strive to link only to reputable sites that share our commitment to user privacy, we cannot guarantee the practices of external entities. The inclusion of any link does not imply endorsement by StopTech of the linked site, its privacy practices, or its content beyond our genuine products and authorized dealers.
Security Measures
Protecting your personal information is a top priority for StopTech. We implement comprehensive security measures designed to safeguard data against unauthorized access, alteration, disclosure, or destruction:
Encryption Technology: All sensitive information transmitted between your browser and our servers, including payment details, account credentials, and personal identification data, is encrypted using industry-standard SSL (Secure Socket Layer) technology with 256-bit encryption.
Secure Payment Processing: We partner with PCI-DSS compliant payment processors to handle credit card transactions securely. StopTech does not store complete credit card numbers on our servers; instead, we maintain only tokenized references necessary for authorized transactions and customer service purposes.
Access Controls: Access to personal information is restricted to authorized employees, contractors, and service providers who require such access to perform their duties related to order fulfillment, customer support, or system maintenance. All personnel with access to sensitive data undergo background checks and receive privacy training.
Network Security: Our systems are protected by firewalls, intrusion detection systems, and regular security audits to identify and address potential vulnerabilities before they can be exploited by malicious actors.
Data Backup and Recovery: We maintain secure backup systems to protect against data loss due to hardware failure, natural disasters, or cyber attacks, ensuring that your order history, account information, and communication records remain accessible and intact.
Despite our robust security measures, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information using commercially acceptable means, we cannot guarantee absolute security. If you become aware of any security breach or unauthorized access to your account, please contact us immediately at support@stoptechco.com or +1 800-758-3004.
User Rights and Choices
StopTech respects your rights regarding personal information and provides several options for managing your data:
Access and Correction: You may request access to the personal information we hold about you, including order history, vehicle information entered in our fitment tool, and communication records. If any information is inaccurate or incomplete, you have the right to request corrections.
Data Portability: Upon request, we can provide your personal information in a structured, commonly used, and machine-readable format, allowing you to transfer this data to another service provider if desired.
Marketing Opt-Out: You can unsubscribe from promotional emails about new StopTech products, special offers, and educational content by clicking the “unsubscribe” link in any marketing email or contacting us directly. Please note that even after opting out of marketing communications, you will continue to receive transactional emails related to your orders and account.
Cookie Management: As described in the Cookie Usage section, you can control cookie preferences through your browser settings, though this may affect website functionality.
Account Deletion: You may request deletion of your StopTech account and associated personal information, subject to certain legal and operational requirements that may require us to retain specific records for defined periods.
Do Not Track Signals: Some browsers include “Do Not Track” features. Currently, there is no industry standard for recognizing these signals, and StopTech does not respond to Do Not Track browser settings at this time.
To exercise any of these rights, please contact our privacy team at support@stoptechco.com with “Privacy Rights Request” in the subject line, or call us at +1 800-758-3004. We will respond to verified requests within the timeframes required by applicable law.
Protection of Minors
StopTech’s website, products, and services are intended for adults and automotive enthusiasts who are at least 18 years of age. We do not knowingly collect personal information from children under 18. Our products, including high-performance brake systems like the ST-40 and ST-60 calipers, slotted rotors, and complete big brake kits, are automotive components designed for installation by adults or professional mechanics.
If you are a parent or guardian and believe your child has provided personal information to StopTech, please contact us immediately at support@stoptechco.com. Upon verification, we will promptly delete such information from our records and take steps to prevent further collection.
CCPA Compliance
For California residents, StopTech complies with the California Consumer Privacy Act (CCPA) and provides additional rights regarding personal information:
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collection, and the categories of third parties with whom we share information.
Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions such as completing transactions, detecting security incidents, complying with legal obligations, or exercising free speech rights.
Right to Opt-Out: While StopTech does not sell personal information in the traditional sense, if our practices ever evolve to include data sales, California residents will have the explicit right to opt out, and we will honor “Do Not Sell My Personal Information” requests.
Right to Non-Discrimination: StopTech will not discriminate against you for exercising any CCPA rights, including by denying goods or services, charging different prices, providing different service quality, or suggesting you will receive different prices or quality.
To submit a CCPA request, California residents may email support@stoptechco.com with “CCPA Request” in the subject line, call +1 800-758-3004, or write to us at 1805 S Wilmington Ave, Compton, CA 90220. We will verify your identity before processing requests and respond within 45 days, with a possible 45-day extension if necessary.
GDPR Compliance
For individuals in the European Economic Area (EEA), United Kingdom, and Switzerland, StopTech complies with the General Data Protection Regulation (GDPR) and recognizes your enhanced privacy rights:
Legal Basis for Processing: We process personal information based on one or more lawful grounds: your consent, performance of our contract with you when fulfilling orders, compliance with legal obligations, protection of vital interests, or legitimate business interests that do not override your fundamental rights.
Enhanced Rights: In addition to rights described elsewhere in this policy, GDPR provides the right to object to processing based on legitimate interests, the right to restrict processing in certain circumstances, and the right to lodge complaints with supervisory authorities in your jurisdiction.
International Data Transfers: When we transfer personal information from the EEA to other countries, including the United States where our operations are based, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.
Data Protection Officer: For GDPR-related inquiries, you may contact our designated privacy representative at support@stoptechco.com with “GDPR Inquiry” in the subject line.
How Long We Keep Your Information
StopTech retains personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:
Account Information: Active account data, including your name, contact details, and vehicle information, is retained as long as your account remains active and for a reasonable period afterward to facilitate potential future orders or warranty claims on products like our forged brake calipers or cryo-treated rotors.
Transaction Records: Order history, payment information (tokenized), shipping records, and related communications are typically retained for seven years to comply with tax regulations, facilitate returns or warranty service, and maintain accurate business records.
Technical Data: Server logs, IP addresses, and analytics data are generally retained for 12-24 months, after which they are anonymized or deleted unless longer retention is required for security investigations or legal compliance.
Marketing Data: Information related to marketing preferences and communication history is retained until you opt out of marketing communications or request deletion, after which it is purged from active marketing systems while maintaining suppression lists to honor your preferences.
Legal Hold: In cases involving litigation, government investigations, or other legal proceedings, we may be required to retain information beyond standard retention periods until the matter is resolved.
When information is no longer needed, we securely delete or anonymize it in accordance with data protection best practices and industry standards.
Policy Updates
StopTech reserves the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes that significantly affect how we collect, use, or share your information, we will provide prominent notice on our website and, for registered users, via email to the address associated with your account.
The “Last Updated” date at the top of this policy indicates when the most recent changes were made. We encourage you to review this Privacy Policy periodically, especially before providing personal information or making purchases of StopTech products like our big brake kits, performance rotors, or stainless steel brake lines.
Your continued use of stoptechco.com following the posting of changes constitutes your acceptance of those changes. If you do not agree with modified terms, please discontinue use of our website and contact us to discuss account closure if desired.
Privacy Questions
StopTech is committed to transparency and welcomes your questions, concerns, or feedback regarding this Privacy Policy or our data practices:
Contact Methods:
Email: support@stoptechco.com (include “Privacy Inquiry” in subject line)
Phone: +1 800-758-3004 (Monday-Friday, 8:00 AM – 5:00 PM Pacific Time)
Mail: StopTech Privacy Team, 1805 S Wilmington Ave, Compton, CA 90220